Many companies use NPD (market research group) to track their sales. Most recently there was a dispute between NPD and some video game companies because they weren't tracking digital media sales, which was making seem like the company was losing money, when in actuallity they weren't. For instance, according to NPD there was an 8% drop in sales in February, but according to EA they had a 39% increase due to digital media. Also, companies like Activision-Blizzard where almost half of their revenue is from digital media, there isn't an accurate depiction of their sales. Officials at NPD recently announced that they see the importance of digital media and have started to track it for the market research.
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